Articles That Inspire

The Power of Response Marketing

From Disillusion to AI-Driven Hope: My Path to the Next Wave of Lead Generation

From Disillusion to AI-Driven Hope: My Path to the Next Wave of Lead Generation My turning point arrived during a conversation with a colleague who mentioned a new breed of AI conversational agents.

5 MINUTE READ

Behind The Scenes: Authentic AI Conversation

Behind The Scenes: Authentic AI Conversation It is easy to assume that a chatbot is just a script with a few pre-set responses, but our approach at GAS Marketing Automation required a far more rigorous process.

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Why I’m Sold on AI Agents (After 18+ Years in Lead Generation)

Why I’m Sold on AI Agents (After 18+ Years in Lead Generation)If you’ve been in the trenches, you know the drill, low-quality prospects, endless finger-pointing, and that sinking feeling of “maybe this time it’ll be different” (but often it isn’t).

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The Lead Gen Shake-Up: Why Intent Generation Should Be Your Next Move

The Lead Gen Shake-Up: Why Intent Generation Should Be Your Next Move In 2025, the landscape has evolved beyond recognition, and old tactics are letting people down.

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A New Way to Engage: Conversations That Count, Metrics That Matter.

A New Way to Engage: Conversations That Count, Metrics That Matter.I still see companies push out ads, capture random leads, and then wonder why no one truly converted.

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Staying Away from Shiny Objects: How We Pick the Right AI Tools.

Staying Away from Shiny Objects: How We Pick the Right AI Tools.Ever open your feed and see one more AI platform claiming to solve all your problems? It can feel like a never-ending buffet of shiny new apps and bots.

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The Real AI Agency Secret? It’s Not the Tech. It’s the Flow.

The Real AI Agency Secret? It’s Not the Tech. It’s the Flow.Everyone’s chasing AI right now. Every second agency’s selling some kind of automation, chatbot, or plug-and-play tool promising leads on autopilot. But let’s be honest... most of it’s just noise.

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AI Agents, Strategy, and the Real Future of Lead Generation.

AI Agents, Strategy, and the Real Future of Lead Generation.Marketing has changed. Only a few years ago, we were sending out mass emails or hitting “Boost Post” on social media ads, hoping something would stick.

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Beyond the First Hello: How AI + Automation Keep Conversations Going

Beyond the First Hello: How AI + Automation Keep Conversations Going Most people think AI Agents only help with that first “hello,” but there is a whole world of opportunity after the conversation starts.

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Agencies, AI, and Why I’m Back in Lead Generation.

Agencies, AI, and Why I’m Back in Lead Generation.If you are an agency looking to add that final “oomph” to your campaigns, or if your clients keep asking for more leads and better conversions, we would love to show you how an AI Conversational Conversion Funnel can help.

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Fuel for the Soul: Finding Inspiration in Everything, Everywhere, All at Once

Fuel for the Soul: Finding Inspiration in Everything, Everywhere, All at Once Marketing is a blend of psychology, storytelling and spreadsheets.

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Faith and Motherhood: My Ops Inspiration

Faith and Motherhood: My Ops Inspiration Being a mother is a demanding, yet incredibly fulfilling, role. It's also a masterclass in management.

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Finding My Flow: What Inspires Me Every Day

Finding My Flow: What Inspires Me Every Day There’s something about the ocean that fills me with energy.

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Finding Joy in the Small Things

Finding Joy in the Small Things It’s easy to get caught up in the pursuit of grand achievements, but I’ve learned that true inspiration lies in the everyday.

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The Art of Harmony: What Drives Me in Marketing and Life:

The Art of Harmony: What Drives Me in Marketing and Life: I manage accounts, build playbooks, and bring creative ideas to life.

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Nature’s Influence: Designing for Impact and Conversions

Nature’s Influence: Designing for Impact and Conversions Great design isn’t just about aesthetics, it’s about guiding users toward action.

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The Secret Bully: Confronting your Harshest Critic

The Secret Bully: Confronting your Harshest Critic What’s been your worst experience with bullies in your life?

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Finding Purpose in the Everyday

Finding Purpose in the Everyday Life isn’t meant to be a series of highlights, it’s about the in-between moments that shape who we are.

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How AI Automates My Webflow Workflow, And Frees Me for True Independence

How AI Automates My Webflow Workflow, And Frees Me for True Independence As a Webflow web developer, my work revolves around creating high-converting websites efficiently.

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How AI Helps Me Do More of What I Love

How AI Helps Me Do More of What I Love As a working mom and wife, life is a whirlwind of responsibilities, deadlines, and to-do lists

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My Favourite Bully, Duo

My Favourite Bully, Duo One of the biggest ways AI helps my language journey is through personalised learning

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Uncovering Johannesburg’s Architectural Stories, One Snapshot at a Time

Uncovering Johannesburg’s Architectural Stories, One Snapshot at a Time By combining AI with my passion for architecture, I’m able to uncover the layers of Johannesburg’s history faster than ever before

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Designing with Passion: How AI Fuels My Creativity and Strategy

Designing with Passion: How AI Fuels My Creativity and Strategy AI has revolutionised how I approach design, enabling me to focus on what I love most—creating impactful visuals that tell a story.

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AI, Creativity, and the Art of Balance: A Specialist’s Perspective

AI, Creativity, and the Art of Balance: A Specialist’s Perspective AI doesn’t just help businesses scale; it helps people reclaim time for what they love.

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From Spreadsheets to Spokes: Balancing Work and Life

From Spreadsheets to Spokes: Balancing Work and Life It's about recognising the importance of disconnecting from work entirely.

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The Beauty of Being a Junior Account Manager at GAS Marketing

The Beauty of Being a Junior Account Manager at GAS Marketing Picture this. You are fresh-faced, full of ambition and have just landed a job as a Junior Account Manager at GAS Marketing.

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8 Steps to Help a Struggling Team-mate, with AI as a Secret Weapon

8 Steps to Help a Struggling Team-mate, with AI as a Secret Weapon Here are 8 steps to coach an underperforming team member back to their best, with a little help from AI.

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The Art of the Playbook: A Specialist's Guide to AI-Enhanced Response Marketing

The Art of the Playbook: A Specialist's Guide to AI-Enhanced Response Marketing At GAS Marketing Automation, the Playbook Specialist is both artist and architect.

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Designing for Conversion: More Than Just a Pretty Website

Designing for Conversion: More Than Just a Pretty Website Design isn’t just about making things look cool; it’s about solving problems.

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The Making of a Strong Account Manager: Relationships, Trust, and Going the Extra Mile.

The Making of a Strong Account Manager: Relationships, Trust, and Going the Extra Mile.It’s about building trust, nurturing relationships, and going beyond expectations

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An Operations Manager's Guide to Time Blocking: Maximising Productivity and Efficiency

An Operations Manager's Guide to Time Blocking: Maximising Productivity and Efficiency Time blocking is a simple yet powerful time management technique.

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Confessions of a GAS Account Manager, A Day in the Life.

Confessions of a GAS Account Manager, A Day in the Life.Being an AM at GAS is not without its challenges

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Action is Energy in Design: The Pulse of Social and Digital Engagement

Action is Energy in Design: The Pulse of Social and Digital Engagement Every click, swipe, and interaction carries power

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Coaching from the Heart of a GM, with a Little Help from AI

Coaching from the Heart of a GM, with a Little Help from AI Let’s be real, being a GM isn’t about sitting in meetings or hitting KPIs.

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Data, Strategy, and Response: The Perfect Trifecta for Marketing Success

Data, Strategy, and Response: The Perfect Trifecta for Marketing Success Our trifecta ensures every interaction matters.

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How Response Marketing Drives Last-Mile Conversions, One Chat at a Time

How Response Marketing Drives Last-Mile Conversions, One Chat at a Time Attracting prospects is only the first step.

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Conversations That Count: The Future of Marketing with AI-Powered Engagement

Conversations That Count: The Future of Marketing with AI-Powered Engagement The marketing landscape is evolving, and today’s consumers expect more from the brands they engage with.

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The Rise of Conversational Marketing: Turning Interest into Action

The Rise of Conversational Marketing: Turning Interest into Action The marketing landscape has evolved, and fast.

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