ROC™

Return On 

CONVERSIONS

Conversations™

MARKETING
The New Metric that really Matters. A Linkedin Outreach Prospecting System that Delivers High-Value B2B Conversations that Convert.
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TURN FLEETING INTEREST INTO LAST MILE CONVERSIONS

CONVERSIONS
MARKETING
We are a Response Marketing Agency focusing on compelling your prospects to take action.
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roc™

The Lifecycle Marketing System foR

CONVERSIONS

App-Driven Growth

MARKETING
A fully managed, always‑on growth system, built to deliver measurable results.
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Return On Conversations™

CONVERSIONS
MARKETING
The New Metric that really Matters. A Linkedin Outreach Prospecting System that Delivers High-Value B2B Conversations that Convert.
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Let's Chat

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What is The ROC System™
The ROC System™ is an automated B2B outreach system that initiates real conversations on LinkedIn, moves qualified prospects into a dedicated AI Talking Funnel for nurturing, and then delivers sales-ready leads directly to your team.
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EXTRACT YOUR PERFECT TARGET AUDIENCE
We turn LinkedIn's 1 billion users into your predictable pipeline of sales-ready leads.
FIND
We extract the exact decision-makers you need to target from over a billion LinkedIn profiles.
CONNECT
Our AI starts human-like Linkedin conversations that capture interest and build trust.
CONVERT
We qualify interested prospects in our AI Talking Funnel and deliver sales-ready leads to your team.
FIND YOUR ideal customer

We sift through LinkedIn's network to build you a hyper-targeted list of the perfect target audience of decision-makers that matter.

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Decision-Maker Access

Get your message directly to the key senior executives with actual buying power.

Precision Targeting

We pinpoint your ideal buyers from a billion+ profiles, extracting the key decision-makers.

Intelligent Data

We enrich profiles with verified data to power authentic, personalised conversations.

turn your connections into Conversations
Our AI-powered system activates your dormant LinkedIn network, nurtures interest with personalized outreach, and seamlessly guides qualified prospects into your sales funnel.
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Step 1: Network Export & Validation

We access your LinkedIn account, export your connections, and segment them based on your ideal customer profile (e.g., industry, job title).

Step 2: Personality Engineering™

Our AI crafts hyper-personalised messages that capture your unique voice and tone, ensuring the outreach feels genuine.

Step 3: Intelligent AI Conversations

Once a prospect replies, our AI agent takes over, handling responses intelligently. It nurtures interest, answers questions from a dedicated knowledge base, and gracefully handles those who aren't a fit.

Step 4: The Handoff

Interested prospects are seamlessly guided from the LinkedIn chat to your dedicated "AI Talking Funnel" to get qualified.

Connect With Authenticity

Our AI engages prospects with personalised, relevant outreach that sparks genuine connection.

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24/7 Smart Replies

Automatically nurture leads instantly with 24/7, AI-powered responses.

AI Personalisation

Spark authentic conversations with hyper-personalised, AI-crafted messages.

Total Account Safety

Scale your outreach safely with advanced protocols that protect your account.

Step 1: Hyper-Targeting

We use advanced data tools to build a detailed list of your ideal prospects.

Step 2: Data Enrichment

Each prospect's profile is enriched with key information (names, emails, company details, LinkedIn URLs) to power our personalisation engine.

Step 3: AI-Personalised Connection Requests

The AI scours each profile for unique details (like experience or posts) to craft a compelling, personalised connection request that gets accepted.

Step 4: Automated Nurturing

As new connections are made, they enter the same powerful conversational flow, guiding them toward the AI Talking Funnel for qualification.

Reach Your Ideal Customers Before Your Competitors Do
Imagine an automated engine that finds your perfect customers, enriches their data, and starts one-to-one conversations for you at scale. That's our system. We handle the entire process, from the first personalised connection request to guiding nurtured prospects directly into your sales funnel.
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Turn Clicks Into Conversations That convert

We move high-intent leads from LinkedIn to our AI Talking funnel, where we qualify them and deliver your team with high value sales-ready leads.

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Automated Follow-up

Trigger personalised emails, SMS or WhatsApp messages that perfectly reference the original LinkedIn conversation.

Sales-Ready Leads

Deliver fully-vetted opportunities, complete with qualifying notes, directly to your CRM or calendar.

Step 1: Hyper-Targeting

We use advanced data tools to build a detailed list of your ideal prospects.

Step 2: Data Enrichment

Each prospect's profile is enriched with key information (names, emails, company details, LinkedIn URLs) to power our personalisation engine.

Step 3: AI-Personalised Connection Requests

The AI scours each profile for unique details (like experience or posts) to craft a compelling, personalised connection request that gets accepted.

Step 4: Automated Nurturing

As new connections are made, they enter the same powerful conversational flow, guiding them toward the AI Talking Funnel for qualification.

Reach Your Ideal Customers Before Your Competitors Do
Imagine an automated engine that finds your perfect customers, enriches their data, and starts one-to-one conversations for you at scale. That's our system. We handle the entire process, from the first personalised connection request to guiding nurtured prospects directly into your sales funnel.
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Turn Data into Conversions with Precision Analytics

Our client dashboard provides a transparent, real-time view of your entire pipeline, from the first conversation to the final conversion.

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Pipeline Value Generated

Watch the tangible value of your sales pipeline grow.

return on conversation

Track ROI from conversations started and leads delivered.

Audience Growth

Measure high-value connections made with your audience.

gary berman

MANAGING DIRECTOR

20+ YEARS EXPERIENCE
The ROC System™ isn't just a product; it's the culmination of over 20 years of marketing innovation, obsession with data, and a relentless drive for results, all led by GAS Marketing's co-founder, Gary Berman.

GARY BERMAN'S BACKGROUND:

With a distinguished career spanning two decades, Gary has mastered the art and science of performance marketing. He has consistently been at the forefront of marketing automation, pioneering strategies that bridge the gap between initial contact and real revenue. His deep expertise in data-driven marketing and his forward-thinking approach to AI integration were the foundation for the ROC System™.

THE NEW DAWN

OF RESPONSE MARKETING

our Performance Team
Our full in-house team includes strategists, creatives, automation specialists, developers, and media planners, all trained on app growth marketing.
SAM MICHEL
CHIEF EXECUTIVE OFFICER
GARY BERMAN
MANAGING DIRECTOR
CHERICE LEN
ACCOUNTANT
JACKIE TOY
OPERATIONS MANAGER
An image of Jackie Toy, one of the team members at GAS.
BUSI MNTUNGWA
SNR ACCOUNT MANAGER
An image of Busi Mntugwa, one of the team members at GAS.
CLAIRE CHRYSTAL
ACCOUNT MANAGER
An image of Claire Chrystal, one of the team members at GAS.
Aphelele Madlala
JNR ACCOUNT MANAGER
ANGELIQUE GREFFRATH
PLAYBOOK DEVELOPER
AIDAN THOMPSON
DIGITAL DESIGNER
An image of Aidan Thompson, one of the team members at GAS.
ALFRED VD MERWE
DIGITAL UX DESIGNER
An image of Alfred van der Merwe, one of the team members at GAS.
CAYLA LAI
MEDIA STRATEGIST
GEORGIA BERMAN
INSIGHTS COORDINATOR
icon
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SAM MICHEL
CHIEF EXECUTIVE OFFICER
GARY BERMAN
MANAGING DIRECTOR
CHERICE LEN
ACCOUNTANT
BUSI MNTUNGWA
SNR ACCOUNT MANAGER
CLAIRE CHRYSTAL
ACCOUNT MANAGER
JACKIE TOY
OPERATIONS MANAGER
Aphelele Madlala
JNR ACCOUNT MANAGER
ANGELIQUE GREFFRATH
PLAYBOOK DEVELOPER
AIDAN THOMPSON
DIGITAL DESIGNER
ALFRED VD MERWE
DIGITAL UX DESIGNER
CAYLA LAI
MEDIA STRATEGIST
GEORGIA BERMAN
INSIGHTS COORDINATOR
Book a Discovery Call with the gas marketing team
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Ready to turn Fleeting Interest into Last-Mile Conversions?
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Book a Call
Our Solution
About
Articles
Contact
Privacy Policy
Case Studies
MTN MoMo
Sun International
Longlands Estate
Superga

Copyright ©

GAS Marketing