Sun International's biggest need was to drive downloads and amplify in-app utility.
To incentivise booking accommodation through the App by offering an additional discount that allows users to receive the discount from the next tier above their current tier.
THE NEW DAWN OF MARKETING
Our Response Marketing Solution
OUR SOLUTION
We boosted accommodation bookings by offering a unique discount, motivating users to book accommodation in-App. Additionally, we implemented a response marketing funnel supported by targeted paid ads to drive traffic and convert users effectively.
Sign-Up Results
DEC 2022 - DEC 2023
100
%
INCREASE IN SIGN-UPS
FEB 2023 - FEB 2024
50
%
INCREASE IN SIGN-UPS
MAR 2023 - MAR 2024
130
%
INCREASE IN SIGN-UPS
Login Results
DEC 2022 - DEC 2023
100
%
INCREASE IN LOGINS
FEB 2023 - FEB 2024
100
%
INCREASE IN LOGINS
APRIL 2023 - APRIL 2024
4000
%
INCREASE IN LOGINS
HELPED US GROW
"Thank you so much to the GAS marketing team for the great marketing campaigns you have produced for us. Your contribution to our business has helped us grow in a meaningful way."
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