MoMo Weekend Bonanza
Welcome to
MTN MoMo
An affordable, simple and secure way to manage your money!
Buy a WhatsApp bundle for R7and get your free grocery combos
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Trusted by over 13 Million Customers
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HOW appitude™ WORKS
Appitude™ transforms app marketing into an always-on growth engine.
Strategic Planning
From click to conversion to win-back tailored to real user behaviour
Campaign Activation
Always-on messaging tailored to real user behavioural insights.
Reporting & Optimisation
Data-backed decision making rooted in performance analytics
MTN MoMo GREW THEIR APP DOWNLOADS BY 900% IN 5 YEARS ON APPITUDE™
On relaunching as a financial super-app, MTN MoMo aimed to increase awareness, downloads, and registrations. Appitude™ campaigns streamlined user journeys from engagement to conversion.
2020
0
M
REGISTERED MEMBERS
2025
5
M
REGISTERED MEMBERS
THE APP GROWTH PILLAR
FRAMEWORK
Acquire
Target high-intent users through sms, paid media, incentive-led lead marketing funnels, lookalike modelling, and themed event campaigns.
Every acquisition campaign is built to initiate the right behaviours from the start.
Activate
Turn installs into first-time actions with guided onboarding, educational content, and incentive triggers such as digital coupons and vouchers.
We eliminate early drop-offs by solving friction points like PIN resets & verification flows.
Transact
Drive regular app usage by linking campaigns to in-app utilities like buying airtime, paying bills, or sending money.
We build frequency through value stacking, gamified missions, and limited-time offers that make the app part of everyday life.
Retain
Our approach focuses on understanding where and why users drop off, and resolving it fast.
Recover dormant users with data-triggered engagement journeys, personalised win-back campaigns, and smart lifecycle segmentation.
Appitude™ is guided by the strategic vision of our Chief Executive Officer, Sam Michel. Qualified as an Attorney at Law (WITS University), Sam brings more than 40 years of leadership experience in brand strategy, digital innovation, and mobile‑first transformation.
