APPITUDE™

The Lifecycle Marketing System foR

CONVERSIONS

App-Driven Growth

A fully managed, always‑on growth system, built to deliver measurable results.

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TURN FLEETING INTEREST INTO LAST MILE CONVERSIONS

CONVERSIONS

We are a Response Marketing Agency focusing on compelling your prospects to take action.

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APPITUDE™

The Lifecycle Marketing System foR

CONVERSIONS

App-Driven Growth

A fully managed, always‑on growth system, built to deliver measurable results.

Book a Call

The Lifecycle Marketing System for app-driven growth

CONVERSIONS

A fully managed, always‑on growth system, built to deliver measurable results.

Book a Call

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HOW appitude™ WORKS

Appitude™ transforms app marketing into an always-on growth engine.

Strategic Planning

Every account follows our 90‑day War Room planning model.

Campaign Activation

Always-on messaging tailored to real user behavioural insights.

Reporting & Optimisation

Data-backed decision making rooted in performance analytics.

MTN MOMO BOOSTED APP DOWNLOADS BY 550%

On relaunching as a financial super-app, MTN MoMo aimed to increase awareness, downloads, and registrations. Appitude™ campaigns streamlined user journeys from engagement to conversion.

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2020

REGISTERED MEMBERS

2025

REGISTERED MEMBERS

THE APP GROWTH PILLAR

FRAMEWORK

Our entire Appitude™ philosophy is built upon a proven, five-stage methodology.

Acquire

Target high-intent users through sms, paid media, incentive-led lead marketing funnels, lookalike modelling, and themed event campaigns.

Every acquisition campaign is built to initiate the right behaviours from the start.

Activate

Turn installs into first-time actions with guided onboarding, educational content, and incentive triggers such as digital coupons and vouchers.

We eliminate early drop-offs by solving friction points like PIN resets & verification flows.

Transact

Drive regular app usage by linking campaigns to in-app utilities like buying airtime, paying bills, or sending money.

We build frequency through value stacking, gamified missions, and limited-time offers that make the app part of everyday life.

Retain

Our approach focuses on understanding where and why users drop off, and resolving it fast.

Recover dormant users with data-triggered engagement journeys, personalised win-back campaigns, and smart lifecycle segmentation.

ADVOCACY

Convert satisfied users into becoming advocates, using referral campaigns, loyalty journeys, underused feature education, and feedback loops.

We retain users, and scale them.

sam michel

CHIEF EXECUTIVE OFFICER

40+ YEARS EXPERIENCE

Appitude™ is guided by the strategic vision of our Chief Executive Officer, Sam Michel. Sam brings more than 40 years of leadership experience in brand strategy, digital innovation, and mobile‑first transformation.

SAM MICHEL'S BACKGROUND:

Group Client Service and Brand Planning Director, BBDO. Group Marketing Director, Edgars Chain (8 years). MTN Group Marketing Executive (4 years). CEO of the MTN Digital Incubator, Airborn.

SUN INTERNATIONAL DOUBLED THEIR SIGN UPS WITH APPITUDE™

Over a five-month campaign period, Sun International leveraged Appitude™ to drive app sign-ups and in-app bookings using tiered promotions and digital advertising.

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