DATA

STRATEGY

RESPONSE

APP

DOWNLOAD

CAMPAIGNS

To create awareness, App Downloads and registered customers for MTN MoMo.

Take the Demo

DATA

STRATEGY

RESPONSE

APP DOWNLOAD CAMPAIGNS

DOWNLOAD

To create awareness, App Downloads and registered customers for MTN MoMo.

Take the Demo

Two smartphones showing the MTN MoMo funnel with an interactive AI.

What the Client Needed

The relaunch of MTN's Mobile Money service, MoMo 2.0, in South Africa reflects a strategic move to offer an enhanced and comprehensive product and service ecosystem. This initiative aims to create a super app that addresses both personal and business needs of customers.

MTN MoMo needed to create awareness, App Downloads and registered customers for MTN MoMo.

Our Response Marketing Solution

OUR SOLUTION

By streamlining user journeys from engagement to conversion, we enhanced trust and education, aligning with MTN MoMo’s mission to bridge the digital divide and promote financial inclusion.

IN TOP 10

FINANCIAL APPS

2020

REGISTERED MEMBERS

2024

REGISTERED MEMBERS

HELPED US GROW

"Thank you so much to the GAS marketing team for the great marketing campaigns you have produced for us. Your contribution to our business has helped us grow in a meaningful way."

JULIAN REMBA

SENIOR MANAGER MTN MOMO