What gets me out of bed each morning isn’t just the buzz of an alarm or the promise of a hot cup of coffee. It’s the pulse of an idea, the hum of possibility, the spark of a vision waiting to take shape. At GAS Marketing, my role isn’t confined to a title. I am an Account Manager, a Playbook Specialist, a Creative Executor. But these are not just roles. They are an extension of who I am, woven from the same fabric as my music, my design, my life.
I approach my work the way I approach a song. Each playbook I craft, each creative execution I refine, carries the same attention to detail as a melody in progress. As a self-taught graphic designer, I see composition in everything: the balance of typography like harmonies, the contrast of colours like shifting key signatures. Creativity is never linear. It’s fluid, alive, and deeply personal.
By day, I manage accounts, build playbooks, and bring creative ideas to life. By night, I compose and sing. One fuels the other in ways that can’t always be explained but can always be felt. The way a lyric lingers is the same way a campaign should resonate. The way a chord progression builds is the same way a brand story unfolds. My work is not separate from my art. It is my art.
Beyond my profession, I am a wife, a mother. These roles, too, shape the way I create. The patience of parenthood, the intimacy of shared moments, the quiet strength of love translate into how I approach my clients, my designs, my storytelling. Marketing is not just about business. It is about people. And at the heart of it all, that is what drives me forward.
I wake up every day with the need to build, to craft, to express. Whether it’s a marketing campaign or a song, whether through playbooks or design, my purpose is the same to create something that moves people. That is what gets me out of bed. That is what keeps me going. (And yes, coffee helps too.)
