"They are an intriguing people. From the moment they wake, they devote themselves to the perfection of whatever they pursue." — The Last Samurai
Marketing is a blend of psychology, storytelling and spreadsheets. The better you know yourself, the better you understand others. As a media strategist, my role is to decode human behaviour, understanding my clients, what they offer and how those offerings impact people’s lives. I act as the empathic middleman, forging deeper connections. But to do this effectively, I have to remain adaptable, fluid like water, just as Bruce Lee taught. Staying objective, looking from the outside in, ensures I never become stagnant in my thinking and always push the boundaries of creativity and strategy.
I was asked to write about what inspires me, what gets me out of bed in the morning. The truth? A multitude of things. I was raised in the golden era of self-help and motivation, and whether I realised it at the time or not, it shaped the way I see the world and approach life.
Mornings in my house were filled with the booming voices of Les Brown and Tony Robbins, their words spilling from cassette tapes and filling the air. "You gotta be hungry!" and "The only limits in life are the ones you set for yourself!" These weren’t just motivational catchphrases, they were the soundtrack to my formative years. They ingrained in me a mindset of resilience, possibility and self-determination. I grew up believing that challenges were merely stepping stones, that failure was feedback, and that every single day was an opportunity to learn and grow. Even at thirteen, when my teacher told me wearing my heart on my sleeve isn't a good trait - I knew that being emotionally invested in life was not a weakness, it was a strength.
I was taught that discipline, integrity and hard work are the only ways to win at this game called life. It is easy to get caught up in the mundane, to move through the same routines day in and day out. But what if we didn’t? What if we refused to settle for anything less than the magic each day presents to us? My dad always said that each day brings a lesson, a teacher and a blessing. These are words I live by. When life gets tough, when chaos seems to take over, who are we to cower and forget the magic and beauty of this universe? The unknown holds power, not as something to fear, but as a canvas where we get to create our own path instead of following a preprogrammed one.
So where am I going with all of this? I guess what I am trying to say is that inspiration is not just a habit we try to enforce through journaling or meditation, though these practices help; it is in fact a way of life. I do not believe inspiration is something external that we need to seek. I am driven by my heart, by the refusal to see anything as “ordinary” or disconnected from a greater purpose. I rest in the knowledge that the universe conspires in my best interest. In fact, I wake up eager for conversations with it, through my experiences, my discipline and my actions. In doing so, I hope to create moments for others that help them see the magic in themselves and the world around them that they might have overlooked.
"When I choose to see the good side of things, I'm not being naive. It is strategic and necessary. It's how I learned to survive through everything." — Everything Everywhere All at Once
