I’ve been working in lead generation since 2007, and I’ve seen a bit of everything: campaigns that soared, campaigns that bombed, and way too many blame games when leads didn’t convert. If you’ve been in the trenches, you know the drill, low-quality prospects, endless finger-pointing, and that sinking feeling of “maybe this time it’ll be different” (but often it isn’t).

I’ll admit, it left me jaded. For a while, I even stepped away, uncertain if I’d ever dive back into lead gen. But then I discovered a completely different approach, one that reignited my original passion for authenticity and real results. That approach? AI Agents.

Why AI Agents Changed My Mind

1. 24/7 Real Conversations No more losing leads after business hours. AI Agents respond instantly, guiding prospects with empathy, treating them like actual people, not just another row in a spreadsheet.
2. Quality Over Quantity We don’t need a million random leads. We need the right ones. AI Agents help filter out tire-kickers, so your sales team can focus on prospects who genuinely want your product or service.
3. Data-Driven Trust Leads aren’t left waiting or feeling ignored. Every interaction is tracked and analysed, so you can see exactly where conversations turn into conversions.
4. Personalised at Scale Imagine your best salesperson talking to 100 prospects at once, tailoring each conversation to their budgets, timelines, and pain points. That’s the superpower these AI Agents bring.

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My Return to Lead Gen

I’m back in the lead gen but this time, on my own terms. After years of witnessing questionable practices, these AI Agents are the first innovation in a long while that genuinely excites me. I believe they’ll excite you too.

If you’re looking to reboot your lead gen process, one built on real conversations and authentic connections, I’d love to chat. Feel free to reply here or drop me a direct message.

Until next time, stay authentic and stay curious.