roc

Return On 

CONVERSIONS

Conversations™

MARKETING
A System that Delivers High-Value Conversations that Convert.
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TURN FLEETING INTEREST INTO LAST MILE CONVERSIONS

CONVERSIONS
MARKETING
We are a Response Marketing Agency focusing on compelling your prospects to take action.
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APPITUDE™

The Lifecycle Marketing System foR

CONVERSIONS

App-Driven Growth

MARKETING
A fully managed, always‑on growth system, built to deliver measurable results.
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The Lifecycle Marketing System for app-driven growth

CONVERSIONS
MARKETING
A fully managed, always‑on growth system, built to deliver measurable results.
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Book a Call

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What is The ROC System™
The ROC System™ is an automated B2B system that initiates real conversations on LinkedIn, moves qualified prospects into a dedicated AI Talking Funnel for nurturing, and then delivers sales-ready leads directly to your team.
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the New Dawn of B2B Marketing
ROC turns LinkedIn outreach into a predictable pipeline of qualified leads by generating meaningful conversations that drive revenue.
Activate & Engage
Turn dormant LinkedIn connections into active sales opportunities by intelligently warming up your existing network.
Find & Connect
Reach thousands of your ideal customers with hyper-targeted data and personalised AI outreach that feels human.
Measure & Optimise
Get full transparency into your ROI with a real-time dashboard tracking every conversation and conversion.
activate & engage
Unlock the Hidden Revenue in Your LinkedIn Connections
Your network is more than just a list of contacts; it's a goldmine of potential clients. We meticulously analyse your connections, identify high-value prospects, and initiate authentic conversations that sound just like you.
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turn your connections into Conversations
Our AI-powered system activates your dormant LinkedIn network, nurtures interest with personalized outreach, and seamlessly guides qualified prospects into your sales funnel.
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Step 1: Network Export & Validation

We access your LinkedIn account, export your connections, and segment them based on your ideal customer profile (e.g., industry, job title).

Step 2: Personality Engineering™

Our AI crafts hyper-personalised messages that capture your unique voice and tone, ensuring the outreach feels genuine.

Step 3: Intelligent AI Conversations

Once a prospect replies, our AI agent takes over, handling responses intelligently. It nurtures interest, answers questions from a dedicated knowledge base, and gracefully handles those who aren't a fit.

Step 4: The Handoff

Interested prospects are seamlessly guided from the LinkedIn chat to your dedicated "AI Talking Funnel" to get qualified.

find & connect
We find your perfect target audience
Stop waiting for leads to find you. We proactively identify, enrich, and engage thousands of net-new prospects who match your perfect customer profile, turning cold outreach into warm, receptive conversations at scale.
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Step 1: Hyper-Targeting

We use advanced data tools to build a detailed list of your ideal prospects.

Step 2: Data Enrichment

Each prospect's profile is enriched with key information (names, emails, company details, LinkedIn URLs) to power our personalisation engine.

Step 3: AI-Personalised Connection Requests

The AI scours each profile for unique details (like experience or posts) to craft a compelling, personalised connection request that gets accepted.

Step 4: Automated Nurturing

As new connections are made, they enter the same powerful conversational flow, guiding them toward the AI Talking Funnel for qualification.

Reach Your Ideal Customers Before Your Competitors Do
Imagine an automated engine that finds your perfect customers, enriches their data, and starts one-to-one conversations for you at scale. That's our system. We handle the entire process, from the first personalised connection request to guiding nurtured prospects directly into your sales funnel.
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measure & optimise

Turn Data into Conversions with Precision Analytics

Clarity is power. With the ROC System™, you’re never in the dark. Our client dashboard gives you a transparent, real-time view of every critical metric, from initial outreach to final conversion. Make data-driven decisions and watch your ROI grow predictably.

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Pipeline Value Generated

Watch the tangible value of your sales pipeline grow month over month.

return on conversation

Watch the tangible value of your sales pipeline grow month over month.

Audience Growth

See how many new, relevant connections are being made with your perfect audience.

gary berman

MANAGING DIRECTOR

20+ YEARS EXPERIENCE
The ROC System™ isn't just a product; it's the culmination of over 20 years of marketing innovation, obsession with data, and a relentless drive for results, all led by GAS Marketing's co-founder, Gary Berman.

GARY BERMAN'S BACKGROUND:

With a distinguished career spanning two decades, Gary has mastered the art and science of digital marketing. He has consistently been at the forefront of marketing automation, pioneering strategies that bridge the gap between initial contact and real revenue. His deep expertise in data-driven marketing and his forward-thinking approach to AI integration were the foundation for the ROC System™.
SUN INTERNATIONAL DOUBLED THEIR SIGN UPS WITH APPITUDE™

Over a five-month campaign period, Sun International leveraged Appitude™ to drive app sign-ups and in-app bookings using tiered promotions and digital advertising.

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Sign-Up Results

DEC 2022 - DEC 2023

100
%

INCREASE IN SIGN-UPS

FEB 2023 - FEB 2024

50
%

INCREASE IN SIGN-UPS

MAR 2023 - MAR 2024

130
%

INCREASE IN SIGN-UPS

Login Results

DEC 2022 - DEC 2023

100
%

INCREASE IN LOGINS

FEB 2023 - FEB 2024

100
%

INCREASE IN LOGINS

APRIL 2023 - APRIL 2024

4000
%

INCREASE IN LOGINS

Image of Julian Remba, director at MTN MoMo.

HELPED US GROW

"Thank you so much to the GAS marketing team for the great marketing campaigns you have produced for us. Your contribution to our business has helped us grow in a meaningful way."

JULIAN REMBA
SENIOR MANAGER MTN MOMO

THE NEW DAWN

OF RESPONSE MARKETING

our Performance Team
Our full in-house team includes strategists, creatives, automation specialists, developers, and media planners, all trained on app growth marketing.
SAM MICHEL
CHIEF EXECUTIVE OFFICER
GARY BERMAN
MANAGING DIRECTOR
CHERICE LEN
ACCOUNTANT
JACKIE TOY
OPERATIONS MANAGER
An image of Jackie Toy, one of the team members at GAS.
BUSI MNTUNGWA
SNR ACCOUNT MANAGER
An image of Busi Mntugwa, one of the team members at GAS.
CLAIRE CHRYSTAL
ACCOUNT MANAGER
An image of Claire Chrystal, one of the team members at GAS.
Aphelele Madlala
JNR ACCOUNT MANAGER
ANGELIQUE GREFFRATH
PLAYBOOK DEVELOPER
AIDAN THOMPSON
DIGITAL DESIGNER
An image of Aidan Thompson, one of the team members at GAS.
ALFRED VD MERWE
DIGITAL UX DESIGNER
An image of Alfred van der Merwe, one of the team members at GAS.
CAYLA LAI
MEDIA STRATEGIST
GEORGIA BERMAN
INSIGHTS COORDINATOR
icon
icon
SAM MICHEL
CHIEF EXECUTIVE OFFICER
GARY BERMAN
MANAGING DIRECTOR
CHERICE LEN
ACCOUNTANT
BUSI MNTUNGWA
SNR ACCOUNT MANAGER
CLAIRE CHRYSTAL
ACCOUNT MANAGER
JACKIE TOY
OPERATIONS MANAGER
Aphelele Madlala
JNR ACCOUNT MANAGER
ANGELIQUE GREFFRATH
PLAYBOOK DEVELOPER
AIDAN THOMPSON
DIGITAL DESIGNER
ALFRED VD MERWE
DIGITAL UX DESIGNER
CAYLA LAI
MEDIA STRATEGIST
GEORGIA BERMAN
INSIGHTS COORDINATOR
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GAS Marketing

Ready to turn Fleeting Interest into Last-Mile Conversions?
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Book a Call
Our Solution
About
Articles
Contact
Privacy Policy
Case Studies
MTN MoMo
Sun International
Longlands Estate
Superga

Copyright ©

GAS Marketing